identity design
A successful identity design project creates cohesive visual language, and gives a company a memorable and recognizable look. Comprehensive identity design includes: logo development, selection of colors and fonts, application of design across formats, and guidelines on the selection and use of visuals. Below is an example of a new identity developed for a client.
An excerpt from a comprehensive identity design for Skowhegan School of Painting and Sculpture
A style guide page explaining the use of primary typography
A style guide page explaining the appropriate use of color and sizing
A guidance on use of primary colors in photographic images
Samples of design approach to printed materials